How BSimpsonFitness Turns IP into 24/7 Assets for Coaching at Scale with AI
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What makes MindPal so powerful is that it’s not just a chatbot platform. It’s a coaching delivery system, an ops tool, and a high-leverage way to scale our IP without sacrificing depth.
Customer
Overview
BSimpsonFitness helps health and wellness professionals build profitable online businesses using automated funnels, high-converting content, and permission-based sales systems, leveraging MindPal to scale their intellectual property and provide 24/7 support.
Industry
Beverley Simpson, the founder of BSimpsonFitness, is dedicated to a powerful mission: helping health and wellness professionals, such as personal trainers and nutritionists, build wildly profitable online businesses without the burnout. Her company guides clients to achieve consistent $10K–$50K months by mastering automated funnels, creating high-converting content, and using permission-based sales systems.
Before integrating MindPal, Beverley's team found themselves caught in a cycle of repetitive, manual tasks. They were constantly repeating the same explanations in DMs, rewriting content from scratch for different clients, and individually guiding each person through identical processes. This manual approach was not only time-consuming but also limited their ability to scale and deliver their expertise efficiently. They needed a way to leverage their intellectual property without being stretched thin.
The solution came in the form of MindPal, which transformed their operations from the ground up. BSimpsonFitness now has a dynamic ecosystem of AI assistants that handle the heavy lifting while maintaining a personal, strategic touch. "What makes MindPal so powerful is that it’s not just a chatbot platform it’s a coaching delivery system, an ops tool, and a high-leverage way to scale our IP without sacrificing depth," Beverley explains.
One of their most impactful creations is a custom AI Sales Coach. This tool mirrors their internal sales training, helping clients write effective webinar pitches, improve their DM conversations with belief-shifting prompts, and build high-converting sales sequences. The system cleverly routes users to specialized sub-agents depending on where they are selling, ensuring they receive targeted, non-overwhelming support.
Another client favorite is the Content Generator Bot. By simply asking the bot to "Write my content for me," clients are guided through BSimpsonFitness's proven 7-step prompt flow. This generates scroll-stopping hooks and compelling content designed to warm up leads and convert followers into buyers, even for those with a small audience. The bot is personalized to their brand voice and even gently upsells their coaching for those who need more extensive support. They've also streamlined the complex process of building marketing funnels. Instead of juggling scattered documents and templates, clients are now guided by a Funnel Workflow System that walks them through creating everything from freebie and webinar funnels to low-ticket offer funnels, complete with AI-powered suggestions.
Internally, MindPal has revolutionized their backend operations. The team uses agents to onboard new clients, automatically duplicate folders and templates, track client progress, and monitor goals. They even have "Pick Bev’s Brain" style mindset bots that provide emotional coaching and decision support, helping clients overcome resistance and perfectionism.
The impact has been profound. BSimpsonFitness is closing more sales because their clients maintain momentum and feel consistently supported. They are scaling their intellectual property and reaching more people without needing to hire more coaches. Most importantly, they have successfully turned their unique frameworks into assets that work 24/7, all without losing the magic that makes their coaching so special.
If you would like to connect with Beverley Simpson or learn more about her work, you can visit her website or follow her on Instagram.
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